Ambacht in Beeld Festival transforms the NDSM Loods in Amsterdam into a big public workshop where over 100 craftsmen teach workshops and masterclasses during the festival weekend. In addition, there are demonstrations and exhibitions and a food court with vegan food and drinks, tastings and food workshops. Various schools for vocational training courses and museums also present themselves. In addition, there is a cinema with a continuous documentary programme, a stage with live (world) music and a materials fair.

The festival focuses explicitly on master craftsmanship, with artisans from home and abroad sharing their knowledge with an audience of all ages.

The Ambacht in Beeld Festival is an initiative by Wendy van Wilgenburg and is organized by the Ambacht in Beeld Foundation (Cultural ANBI).

“The sector needs a positive billboard that presents the craft from strength and shows that we desperately need this as a society. The festival gives an enormous impulse to a new appreciation of crafts and their practice by the general public. By highlighting craftsmanship interactively and educationally, we ensure appreciation and improve the image and visibility of artisan masters while also promoting the preservation and passing on of artisanal expertise as intangible heritage.”