We’re thrilled to share the results of our July-September social media campaign, where we focused on raising awareness about intangible cultural heritage (ICH). Thanks to your amazing support, we’ve seen tremendous growth and engagement!
Growing Our Community 🌍
Our follower base grew to over 600 (and counting), expanding our global reach. We now engage with followers from Italy (15%), Turkey (14%), and the U.K. (12%), with top cities like Izmir, London, and Rome. It’s exciting to see our message resonate worldwide!
Engaging Young Adults 🎯
We’ve hit our target demographic, with 53.3% of our followers in the 25-34 age group and 13%, in the 18-24 range. This audience has been key in driving the conversation around ICH and its relevance today.
Top Content Highlights 📲
Our most engaging content focused on the stories that connect us to ICH. The reel on “Intangible Heritage That Shaped Us” on the Oktoberfest was our top performer, with 3,599 interactions, followed by “What ICH Means to You” with 995. Leonor’s powerful story about what volunteering with YLCA taught her also resonated, generating 794 interactions.
The Impact 💪
With over 1,049 content interactions in just two weeks, our campaign successfully sparked conversations and deepened engagement with ICH.
This is only the beginning! Let’s keep sharing, learning, and preserving our rich heritage together. 🌟
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